Dundalk Chamber has hailed its Cross-Border Tourism Conference, held in the Four Seasons Hotel, Carlingford, as a major success, with over 200 attendees from across the North East and beyond coming together to explore the future of regional tourism.

The event brought together key stakeholders from tourism, business, culture, and local government to highlight the immense potential of cross-border collaboration in driving sustainable economic growth and enhancing the visitor experience across the region.

A strong programme of speakers provided valuable insights into the evolving tourism landscape. Paul Hayes and Mary Claire Cowley of An Tain Arts Theatre delivered an engaging presentation on the importance of cultural tourism and the role of creative partnerships in shaping authentic visitor experiences.

Olivia McCormack of Louth County Council outlined the continued development of tourism initiatives under Visit Louth, with a particular focus on trails, tours, and the strategic promotion of the county as a leading destination.

Gráinne O’Connor of Cuilcagh Lakelands Global Geopark highlighted the success of cross-border tourism models and the opportunities presented by leveraging natural assets and shared heritage across jurisdictions.

Rory King of Rory’s Travel Club provided practical insights into “The Power of Social Media and Email Marketing”, demonstrating how digital platforms can significantly amplify reach and attract new visitors to the region.

The highlight of the conference was a keynote address by Pól Ó Conghaile, Travel Writer with Irish Independent, whose insights into Ireland’s tourism offering, storytelling, and global positioning underscored the importance of authenticity and place in tourism development.

The conference also featured a vibrant exhibition space, with over 20 local tourism and hospitality businesses showcasing their offerings. Exhibitors included Carlingford Oysters, Narrow Water Lodges, Carlingford Adventure Centre, Dundalk Tourist Office, and many more, highlighting the depth and diversity of experiences available across the region.

Dundalk Chamber also extended a special thanks to the event’s sponsors and supporters, whose contribution was instrumental in the success of the conference:

  • Shane Rafferty, Fáilte Ireland
  • Nikki Campbell, Louth Local Enterprise Office
  • Clare O’Hagan, Louth County Council
  • Paul Hayes and Mary Claire Cowley An Tain Arts Centre
  • Sean Farrell Marshes Shopping Centre

Speaking following the event, Dundalk Chamber CEO John McGahon said:

“This conference showcased the strength of collaboration across our region and the enormous opportunity that exists when we work together on a cross-border basis. With over 200 people in attendance, it is clear there is real momentum behind tourism in the North East, and Dundalk Chamber is proud to play a leading role in driving that forward.”

Dundalk Chamber President Hanna McDonnell added:

“The scale and energy of this conference demonstrates just how strong our tourism offering is across the North East. There is a real appetite to work together, tell our story, and position this region as a must-visit destination on the island of Ireland. The conference reaffirmed Dundalk Chamber’s commitment to supporting tourism as a key economic driver, while fostering partnerships that enhance the region’s profile both nationally and internationally.