The 100k in 30 Days for Breast Cancer Ireland is Back for June 2021!

Niall Carroll (100K in 30 Days Organiser), Steven McKenna (CEO Sherry FitzGerald) and Aishling Hurley (CEO Breast Cancer Ireland)

Following the phenomenal success of last year’s 100k in 30 Days event, organised by Co. Louth couple Niall Carroll & Cara McAdam, which raised over €1.2 million in essential funding for Breast Cancer Ireland, today sees the launch of this year’s bigger and better family-focussed virtual event, with a target of 20,000 #pinkarmy participants and a brand-new title sponsor, Sherry FitzGerald.

Registrations for the event will open at today, and Niall Carroll, the founder of the now annual event, is urging people to register early to ensure that participation packs and the much-loved pink t-shirts arrive in good time for the event. Niall, who originally established the event in support of his wife Cara following her breast cancer diagnosis, commented “We’re aiming to increase participation this year to 20,000, and have full confidence that once again our ‘pink army’ from all of the island of Ireland will jump on board and get involved. To have a title sponsor such as Sherry FitzGerald involved this year, with such a strong geographic footprint all across the country, is wonderful and will help us to grow the event and its reach even further in 2021. Last year saw participants from no less than 34 countries worldwide getting involved and we’re calling on everyone and their families to support us again this year, to make it our biggest and most inclusive event to date”

Proceeds from the event will help to fund life-saving research and the provision of good breast health education and awareness programmes nationwide.

Please see the attached for more information.

As part of the 100k in 30 Days Challenge we are inviting your team to join The Pink Army Employee Engagement Programme to walk, run or wheel 100k within the 30 days of June.

Engage your team in a safe socially distanced way while raising vital funds for Breast Cancer Ireland.

Batch purchase places for your team members now here: Each team member can then use their team code to register and join your company team!

As an additional incentive, there are circa €30,000 worth of incredible prizes to be won throughout the event to include a €3500 family travel voucher (sponsored by Connect Credit Union), 5 star hotel breaks, restaurant vouchers, luxury brands and family days out.


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