The Dundalk Economic Development Group (DEDG) is a public and private sector partnership, launched by Minister Dermot Ahern in March 2006. The taskforce demonstrates the collaboration of all the enterprise, social development agencies and businesses based here in Dundalk. Under the chairmanship of Peter Malone (National Roads Authority), the DEDG carries out work to try and attract more business and visitors to Dundalk and enhance the quality of life for people living here.
The DEDG is currently working hard to overcome the challenges to the town as identified by economic consultants Indecon in the report entitled ‘Dundalk Well Connected for Investment’. The group has already made great strides in this regard through its 4 working groups focussed on implementing the recommendations of the Indecon Economic Consultants’ report.
The "Dundalk – Feel the Energy!" brand was launched in February 2007 after a huge amount of work carried out by the Dundalk Economic Development Group (DEDG) since its formation in March 2006. The creation of the brand was part of a co-ordinated marketing strategy to create a more favourable image for the town. Part of this was promoting optimum usage of the brand as Dundalk’s ‘official strap-line’. The brand and it's logo are still used to this day, even on this latest incarnation of the Dundalk website.
The Dundalk Economic Development Group also celebrated the launch of its specially-commissioned ‘Investment DVD’ in November 2007 with the (then) Minister for Foreign Affairs, Dermot Ahern TD. At the event, the DEDG also urged the people of Dundalk to become ‘Ambassadors’ for Dundalk to promote the town in a positive way whenever possible. Both initiatives were created to attract investment in and companies to Dundalk.
Mostly Cloudy 6 oC
