Chairman: Chris Brayden – Ballymascanlon Hotel

This group has been responsible for coming up with a brand new image for Dundalk.  The ‘Feel the Energy’ brand (logo) is now a great success. The branding is designed to emphasise the range of valuable resources that Dundalk has to offer both investors and their employees. A co-ordinated marketing plan has been agreed by the stakeholders and this will ensure that the brand maintains optimum usage and promotion. This working group has also produced a promotional DVD ‘Destination Dundalk’ (link to video) along with a golf brochure (click to open PDF of brochure) and a local heritage trail. The group is also researching other special interest tourism products including a promotional brochure for all hospitality locations.