The Dundalk Economic Development Group (DEDG) is a public and private sector partnership, launched by Minister Dermot Ahern in March 2006.  The taskforce demonstrates the collaboration of all the enterprise, social development agencies and businesses based here in Dundalk.  Under the chairmanship of Peter Malone (National Roads Authority), the DEDG carries out work to try and attract more business and visitors to Dundalk and enhance the quality of life for people living here. 

The DEDG is currently working hard to overcome the challenges to the town as identified by economic consultants Indecon in the report entitled ‘Dundalk Well Connected for Investment’.  The group has already made great strides in this regard through its 4 working groups focussed on implementing the recommendations of the Indecon Economic Consultants’ report.

Peter Malone Chairman DEDG	Tom MacGuinness Chairman: Investment / Entrepreneurs / Jobs / Research Group	Chris Brayden Chairman: New Image / Marketing & Tourism Promotion Committee
John Butler Chariman: Social Inclusion / Access to Education / Community Safety Group	Frank Pentony, Chairman: Town Centre Improvement - Retail - Infrastructure Group

The Dundalk – Feel the Energy! brand was launched in February 2007 after a huge amount of work carried out by the Dundalk Economic Development Group (DEDG) since its formation in March 2006.  The creation of the brand is part of a co-ordinated marketing strategy to create a more favourable image for the town.  Part of this will be promoting optimum usage of the Dundalk- Feel the Energy! brand as Dundalk’s ‘official strap-line’

The Dundalk Economic Development Group (DEDG) celebrated the launch of its specially-commissioned ‘Investment DVD’ in November 2007 with the then Minister for Foreign Affairs, Dermot Ahern TD.  At the event, the DEDG also urged the people of Dundalk to become ‘Ambassadors’ for Dundalk to promote the town in a positive way whenever possible.  Both initiatives were created to attract investment in and companies to Dundalk.