Nationwide Campaign to Help Small Business Owners Attract New Business Unveiled with 100,000 Potential Customers Up for Grabs
Research Reveals that 64% of Small Business Owners Say that Selling Existing Products to New Customers is their Top Priority
Admailer.ie, the revolutionary marketing service for small business from An Post has today launched “The Big Push for Small Business” a nationwide campaign to help small business in Ireland attract up to 100,000 new customers. By simply visiting www.admailer.ie small business owners can design their own postcard campaign, save to register their details, and be in with a chance to win their own marketing campaign – with the potential to attract up to 2,000 new customers per campaign.
“The Big Push for Small Business” will allow small business owners the opportunity to win one of 50 direct marketing campaigns. To be in with a chance to win log onto admailer.ie and tune in to The Sunday Business Show on Today FM this Sunday, 9th June from 10am – 11am. Professor Damien McLoughlin, Head of Marketing, UCD, Michael Smurfit Graduate Business School will feature on the show along with Jillian McGuirk owner of McGuirk Beggan Property who will share her experience of using admailer.ie.
Admailer.ie knows from talking to its customers that one of the main things keeping them up at night is how to raise their profile and target new customers. While they know potential customers are “out there”, they are unsure how best to target and communicate with them to tell them about their business generally and their special offers specifically.
Recent research carried out by Amárach Research, on behalf of An Post, showed conclusively that selling existing products to new clients is not just high on the list of priorities for small businesses, but the number one priority for well over half of them - a staggering 64% of respondents. While targeting new customers is often their first priority, many small business owners simply lack the skills or expertise to implement campaigns and ultimately end up frustrated; constantly re-thinking how they can target new customers effectively and ensure they sit up and notice them. While more than half of those small businesses surveyed (51%) believe that direct mail is effective at reaching new households and targeting new customers, 38% don’t know yet what they plan spending on marketing this year – again pointing to the need for some clear direction and assistance.
The research conducted in Dublin and Munster, by An Post also revealed some positive results. One in three of the companies surveyed said that business is “getting better.”
· 55% of companies surveyed in Dublin said that in the last 12 months revenue has increased significantly or somewhat;
· 52% of those surveyed said that increasing loyalty amongst current customers is top of their agenda
· 49% surveyed are prepared to invest in marketing to deliver results but lack the time or expertise to see it through
· 30% of companies surveyed in Munster said that in the last 12 months revenue has increased significantly or somewhat;
· 65% of those surveyed said that increasing loyalty amongst current customers is top of their agenda
· 43% surveyed are prepared to invest in marketing to deliver results but lack the time or expertise to see it through
While small business owners may find the question of targeting new business to be a complex one, thankfully the solution is simple. Admailer.ie is a marketing service that marries traditional mail and technology, giving small businesses a simple, one-stop-shop solution to this marketing conundrum for the first time.
Business owners can select the streets and areas they want to target with a unique mapping tool; then they choose a professional design template of a postcard with messaging or upload their own; approve the list and the card – and that local campaign will be printed and delivered by An Post within 3-4 working days, all for less than the price of a stamp. They place a minimum order of 200 items (costing 58c ex VAT per postcard) and their problem is solved; the “campaign” is done and dusted, letting owners get back to the day job of running their business.
For further information please contact:
Deirdre McNamara, (01)6329 250, 087 239 1199,